Our story
Two visions. One shared standard.
Gemella was born when two Lash Artists, trainers and passionate about their craft, joined forces: Déborah and Leslie. Over our years of experience, training, daily work with our clients and our journey in the world of competitions, we have used, tested and compared a huge number of products.
Over time, we realised it was sometimes hard to find exactly what we were looking for: some lengths were missing, some curls were impossible to find, ranges were not always complete. Rather than keep adapting to existing products, we decided to do the opposite: create the products we ourselves would have loved to have as Lash Artists.
“Gemella means “twin” in Italian: two women, two paths, two personalities and two visions of the craft that complement each other to give birth to a single brand.”
Our goddesses, our collections
We wanted to create a true brand universe: feminine, powerful and timeless. We naturally drew inspiration from mythology, where each goddess has her own personality, strength and identity.
Athéna — Russian Volume
Aura — Brown collection
Hestia — Classic lashes
Artémis — Hybrid Volume
Our mission
To offer Lash Artists high-performance, elegant professional products that are truly designed for the way they work. Every product must have a reason to exist and meet a real need: more choice of lengths, curls suited to today’s techniques, precise tools, ranges that support both classic techniques and the way the craft is evolving.
We know what a salon service demands, how important precision is when training a student, and the level of detail expected in competition. Gemella is designed in the salon, for the salon.
Our values
Quality
We select, test and improve our products before offering them — even if it takes more time.
High standards
Fibre, curl, lengths, strips, packaging, tool ergonomics: every detail matters.
Expertise
Salon, training and competitions: real experience of the craft behind every product.
Innovation
New techniques, new curls, hybrid volumes: evolving with professionals.
Teaching
Trainers at heart, we want Gemella to be a place to learn and grow.
Closeness
Your needs and feedback directly shape the brand.
Elegance
Performance and beauty go together: a premium, minimalist and recognisable universe.
Our vision
To grow Gemella far beyond a collection of lashes: extensions, hybrid volumes, tweezers, accessories, consumables, education, e-learning, trainers, ambassadors and a professional community. First a strong, recognised brand in Switzerland and France, then gradually worldwide — while keeping what gave birth to it: a brand created by professionals who truly know the craft.
Products designed with experience. Selected with care. Developed for professionals.
GEMELLA — Two visions. One shared standard.